Zara Hadid‘s iconic architectural masterpiece, the Dongdaemun Design Plaza, is now playing host to the masterpieces of lifestyle and fashion brand icon Louis Vuittton in Louis Vuitton Exhibition “Volez Voguez Voyagez”. Translated to “Sail, Fly, Travel”, the Exhibition brought us back to 1835 when Louis Vuitton left on foot his native village and arrived in Paris two years after.
The luxurious display showcased the Trunk of 1906 in a raised and revolving platform:
Its 10 chapters see us through the brand’s travels of craftsmanship whether it be through flying all over the world, sailing on yachts or comfortably settling in on luxurious trains. The brand has evolved from flat trunks to steamer bags to luxury purses. It now has its own complete lifestyle collection encompassing haute coutere, scents, jewelries and even stationeries.
When I think of the luxurious lifestyle of the previous century, I think about their train travels and their trunks… and now look at this elegant design with a moving train backdrop that gives us a slight glimpse of their lifestyle:
This Seoul Exhibition has 10 chapters compared to the original 9 chapters during its first exhibition at the Grand Palais, Paris from December 4, 2015 to February 21, 2016. The 10th part in this particular Exhibition is entitled “Inspirational Korea” and displays connections (no matter how remote:->) between Korean traditional pieces and Louis Vuitton. The most that I can relate to is the LV custom-made skate trunk for South Korean top gymnast Kim Yuna:
There’s also a demonstration of how a Louis Vuitton bag is created. Although the language spoken is in Korean, it is still an interesting addition to the Exhibition.
The Seoul leg of this Exhibition started on June 8, 2017 and will end on August 28, 2017. I don’t own an LV and I can’t relate to the exhilarating pride that an LV-owner possesses but for an hour, my friends and I immersed ourselves in the luxury that is Louis Vuitton. And the best part? Entrance is free!
You may go over to Dongdaemun Design Plaza Art Hall and walk into the Exhibition (depending on the number of attendees) or you may register here: Volez Voguez Voyagez to assure your entry!