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Support H&M’s Close the Loop (Recycle your Clothes)

I’ve heard about H&M’s recycling program and have actually asked the H&M IFC Branch in Yeouido about the mechanics. But before I had the time to really do it, the IFC Branch closed already. So today, I went to the Hongik Branch and exchanged some of our old clothes. I brought 4 pieces. These were old clothes, 1 of which was a little boy’s sweater. I got a coupon worth 5,000-won.

5,000-won coupon from H&M

H&M Close the Loop

H&M has a sustainability program launched in 2013. Check out this video which pretty sums up what this program is all about:

“There are no rules to fashion but one: RECYCLE YOUR CLOTHES.”

These are just some of the frequently asked questions about this recycling initiative:

How many clothes do you need to exchange for a coupon?

1 plastic bag = 1 coupon worth 5,000-won. Here in Korea, 1 plastic bag could have a minimum of 3 clothes.

How many plastic bags can you exchange?

One customer may exchange 2 bags in one store.

How much do you need to buy to use the coupon?

You may use 1 coupon when you purchase a minimum of 40,000-won worth of merchandise.

Does H&M accept H&M clothes only?

No. Any brand is accepted. In my experience, the lady didn’t even check the quality of the clothes.

Can the coupon be used in any H&M branches?

Yes. Any H&M branch here in Korea accepts the coupon.

Here’s the official statement from H&M website (source here):


We believe fashion is far too precious to end up in landfills. That is why in 2013, we launched our garment collecting initiative worldwide. You can drop off your unwanted garments – no matter what brand and what condition – in all our H&M stores across the globe. Several of our other brands also offer garment collecting.

Once the old garments have been dropped off in a store, our partner I:CO collects and sort them into three categories:

Rewear – clothing that can be worn again will be sold as second hand clothes.

Reuse – old clothes and textiles will be turned into other products, such as cleaning cloths.

Recycle – everything else is turned into textile fibres, and used for things like insulation.

Why did it take me so long to act on this when all along I knew about this initiative? Now that I have taken the first step, I am so supporting this initiative from here on!


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